Overview
Bethany Werth is a social media influencer and wanted her YouTube channel, “The Girl With Monolids” to expand with a logo creation. The goal was to include a monolid graphic element because most of her videos are related to doing makeup with monolids and teaching others how to embrace their unique and authentic self.
Research
To conduct research, I had Bethany send mood board inspiration so I could get a feel for the vibe of branding she wanted. I began to create logo drafts and sent them to her to review and give feedback as to what she liked and disliked.
Execution
The logo design came to life with the monolid graphic element! We chose to keep the imperfections within the typeface since it was handwritten and demonstrated that everything and everyone is wonderfully made which Bethany highlights in her videos.
IDEATION FINAL LOGOS
YOUTUBE BANNER
